Query Amazon Ads Data with Plain English

Stop wrestling with Amazon's advertising APIs. This MCP server connects your AI assistant directly to your Amazon advertising data, letting you analyze campaigns, keywords, and performance metrics through natural conversation.

Skip the API Documentation Deep Dive

Amazon's Advertising API is powerful but complex. You need proper authentication, understand their data structures, handle rate limits, and parse nested JSON responses just to answer simple questions like "Which keywords are burning through budget?"

This MCP server handles all that complexity. Ask your AI assistant to analyze your campaign performance, identify underperforming keywords, or compare ad group metrics—all in plain English.

What You Get Access To

Core Advertising Resources:

• Sponsored Products, Brands, and Display campaigns
• Ad groups, keywords, and product targeting
• Campaign performance data and spend metrics
• Custom reports generated on demand

Advanced Features (with MarketplaceAdPros subscription):

• AI-powered optimization recommendations
• A/B testing experiments and results
• Competitive intelligence insights

Natural Language Querying: Instead of building complex API calls, just ask: "Show me campaigns with high ACoS this month" or "Which keywords drove the most sales last week?"

Real-World Use Cases

Daily Campaign Management:

"What's my highest spending campaign today?"
"Show me keywords with impressions but no clicks"
"Which ad groups need budget adjustments?"

Performance Analysis:

"Compare this month's ROAS to last month by campaign type"
"Find products with declining conversion rates"
"Show me the top 10 search terms by revenue"

Optimization Workflows:

"Identify campaigns exceeding target ACoS"
"List negative keyword opportunities"
"Show bid recommendations for low-performing keywords"

Three Ways to Deploy

1. NPX (Quickest Start):

{
  "mcpServers": {
    "amazon-ads": {
      "command": "npx",
      "args": ["@marketplaceadpros/amazon-ads-mcp-server"],
      "env": {
        "BEARER_TOKEN": "your-token-here"
      }
    }
  }
}

2. Hosted Endpoint (Zero Setup):

{
  "mcpServers": {
    "amazon-ads": {
      "type": "streamable-http",
      "url": "https://app.marketplaceadpros.com/mcp"
    }
  }
}

3. Local Development: Clone, build, and point to your local build directory for full control.

Why This Matters

Amazon advertising data is typically locked behind complex APIs and scattered across multiple dashboards. This server consolidates everything into a single conversational interface. Instead of logging into Seller Central, navigating to reports, waiting for downloads, and manually analyzing spreadsheets, you get instant answers through your AI assistant.

Perfect for Amazon sellers, PPC managers, and developers building e-commerce analytics tools who want advertising insights without the API complexity.

Get your MarketplaceAdPros token, add this to your MCP configuration, and start querying your Amazon ads data like you're talking to a colleague who knows your account inside and out.